Protecting What Matters Most—With Confidence and Clarity

Planning for Life’s “What-Ifs”

Life is full of changes, and while we can’t predict the future, we can prepare for it. At Financial LifeLab, we help clients across Minnesota understand how insurance fits into their broader financial picture—without pressure, confusion, or unnecessary products.


Our goal isn’t to sell policies; it’s to make sure your coverage matches your goals. From income protection to long-term care planning, we evaluate your existing policies, identify any gaps, and guide you toward solutions that make sense for your life stage and financial plan. When your protection strategy is clear, you can focus on what really matters—your family, your time, and your future.

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Insurance Strategies That Fit Your Life

We focus on helping you understand, evaluate, and optimize your coverage—not replace what’s already working.

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Life Insurance Review & Planning


We assess existing coverage to ensure it still fits your family, estate, and income needs as life evolves.

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Long-Term Care Planning


We explore ways to protect your assets and independence if health needs change later in life.

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Disability Income Protection


We review how loss of income could affect your plan and explore cost-effective ways to maintain stability.

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Legacy & Beneficiary Alignment


We make sure your insurance strategy aligns with your estate plan and beneficiary designations.

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Integration With Your Financial Plan


Your insurance decisions should complement your investment, tax, and retirement strategies—not work against them.

A Thoughtful, Objective Approach to Protection

Our process focuses on education, clarity, and coordination—not sales.

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Understand Your Goals

We begin with a discussion about your priorities—family, health, legacy—and what risks would most impact them.

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Evaluate Existing Coverage

We review your current policies to determine what’s working and where there may be gaps.

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Identify Options

We provide clear, objective guidance on potential coverage enhancements or adjustments based on your goals.

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Coordinate Your Plan

We align your protection strategy with your full financial plan, ensuring every part of your strategy works together.

Common Questions About Insurance Planning

  • Do I have to buy insurance through you?

    No. We’re an independent firm, so we’re not tied to any particular provider. Our role is to help you evaluate what you have and make informed choices that support your goals.

  • How do I know if I’m over- or underinsured?

    We’ll review your existing coverage to ensure it matches your current life stage, income, and family needs. Often, clients discover policies that no longer serve their goals or that leave important areas uncovered.

  • Is long-term care insurance worth it?

    For many families, it can be a valuable part of a broader retirement plan—but it’s not right for everyone. We help you explore options, including hybrid and asset-based solutions, to determine what fits best.

  • What if I already have insurance through work or another advisor?

    That’s perfectly fine. We can coordinate with your existing policies or professionals to ensure everything complements your overall financial plan.

Let’s Make Sure You’re Protected, Not Overpaying

Clarity brings confidence. Let’s review your coverage together and make sure your protection plan supports the future you’re building.